Johnson's® Cottontouch™ Top-To-Toe™ Bath is Ultra light and gentle for newborn’s sensitive* skin Your baby's skin is up to 30% thinner than yours so it needs ultra gentle and delicate care. Blended with natural cotton Designed for newborn sensitive* skin Leaves skin soft & clean Rinses easily with no residue *(vs. adult skin) No Added parabens, phthalates or dyes. Hypoallergenic