Sensodyne is the world's number one dentist recommended toothpaste for sensitivity. Sensodyne products include toothpaste, and toothbrushes. We continue to bring innovation to the range, helping to meet the needs of consumers who suffer from sensitive teeth with products based on cutting-edge science. Technology: Our NovaMin technology, which is the active ingredient in Sensodyne Repair and Project, blocks exposed tubules quickly by forming a calcium phosphate layer, similar in structure to the minerals in teeth. This layer covers over the tiny holes in the teeth and reduces the pain of sensitive teeth. This is just one of the innovations that our sensodyne range is built on. Key Benefits: - Keeps mouth feel refreshed Features: - Advance formula builds 24/7 protection againts tooth sensitivity - it removes plaque and contains flouride to prevent tooth decay - Minty taste keeps mounth feeling clean and fresh Suitable for: - People with sensitive teeth