HERSHEY'S milk chocolate baking chips deliver the classic HERSHEY'S chocolate flavor you know and love to all your baked goods. They're easy to toss into all types of dessert mixes and tasty treats, no matter the occasion. Enjoy sweet HERSHEY'S chocolate flavor in anything you can whip up in the kitchen. Pour some morsels into your morning pancake batter (a favorite among kids), add them to your favorite brownie mix or savor a handful straight from the bag. You can even sweeten up your cake mixes, muffins, cookies and more. Melt these tasty chocolate morsels to drizzle over pretzels and fruit, make cake icing or add a few morsels to your hot cocoa.