"Unsweetened cocoa powder made from 100% natural ingredients. Perfect for baking chocolate recipes. It is a source of many antioxidants. Natural cocoa is just that– natural powder from roasted cocoa beans. It's acidic and bitter, with a very strong and concentrated chocolate flavor. Natural cocoa powder (ACID) is often used in recipes calling for baking soda (BASE) because the two react with each other to allow your baked good to rise."