• Palmolive Naturals' formula, infused with keratin protein and 100% natural coconut cream, combines the goodness of nature and hair care science. • It's proven to make your hair softer from first use. • It hydrates dry hair strands, making your hair soft for up to 24 hours. • Bounce back with positivity and feel buhay na buhay as you relish your long-lasting fragrant & beautiful daily! • 0% sulfates, parabens, glutens *vs. Palmolive Naturals previous fragrances *with system use vs. non-conditioning shampoo *when used with Palmolove Naturals Shampoo