• Enjoy a boost of confidence. Rinse with Colgate Plax twice a day after brushing. Provides instant cooling & intense freshness boost. • Kills over 99% of Bacteria • Helps control bad breath for 24 hours, 7 days a week** • Provides healthier gums *** • Helps prevent cavities with Fluoride • No burning feeling *refers to cooling sensation **use twice daily as directed ***vs non-antiseptic mouthwash