Enjoy a boost of confidence. Rinse with Colgate Plax antibacterial mouthwash twice a day after brushing. Provides instant cooling & intense freshness boost. - Kills over 99% of Bacteria - Helps control bad breath for 24 hours, 7 days a week** - Provides healthier gums *** - Helps prevent cavities with Fluoride - No burning feeling *refers to cooling sensation **use twice daily as directed ***vs non-antiseptic mouthwash