• Experience Xtra Freshness* with Colgate® Fresh Confidence Cool Menthol Fresh Anti-Cavity Toothpaste! • Its Xtra* Fresh gel formula is powered with a breakthrough cooling technology for an intense cooling and a super fresh experience! *vs. previous formula • Comes in Cool Menthol flavor in green gel with Cooling Crystals • Switch to Xtra Freshness*! Switch to Colgate Fresh Confidence! • Try out our other exciting flavors: Spicy Fresh, Peppermint Ice, and Bamboo Charcoal