- Experience Xtra Freshness* with Colgate® Fresh Confidence Spicy Fresh toothpaste! - Its Xtra* Fresh gel formula is powered with a breakthrough cooling technology for an intense cooling and a super fresh experience! *vs. previous formula - Comes in Spicy Fresh flavor in red gel with Cooling Crystals - Switch to Xtra Freshness*! Switch to Colgate Fresh Confidence! - Try out our other exciting flavors: Cool Menthol Fresh, Peppermint Ice, and Bamboo Charcoal"\