*Colgate Maximum Cavity Protection Toothpaste, adds natural calcium to your family’s teeth, keeping their smiles strong from within. *You prepare your child for life by making her strong from within, and this strength is reflected in her smile. • Strengthens teeth from within • Helps add natural calcium • Complete all around cavity protection • Germ protection~ • Cleaner, whiter teeth~ • Fresher breath~ • Plaque removal~ • Healthy gums~ Helps add natural calcium from saliva through Fluoride Action ~With regular brushing