You prepare your child for life by making her strong from within, and this strength is reflected in her smile. Colgate Maximum Cavity Protection Toothpaste with Amino Power+, adds natural calcium* to your family’s teeth, keeping their smiles strong from within. • 4X Power for Strengthening teeth` • Amino Power+ • Strengthens teeth from within • Helps add natural calcium^ • Complete all around cavity protection • Germ protection~ • Cleaner, whiter teeth~ • Fresher breath~ • Plaque removal~ • Healthy gums~ `mineral gain vs. an ordinary fluoride toothpaste with regular use +Amino Power refers to the unique formula containing arginine, and an insoluble source of calcium and fluoride ^Helps add natural calcium from saliva through Fluoride Action ~With regular brushing