Sensodyne is the world's number one dentist recommended toothpaste for sensitivity. Sensodyne products include toothpaste, and toothbrushes. We continue to bring innovation to the range, helping to meet the needs of consumers who suffer from sensitive teeth with products based on cutting-edge science. Technology: Our NovaMin technology, which is the active ingredient in Sensodyne Repair and Project, blocks exposed tubules quickly by forming a calcium phosphate layer, similar in structure to the minerals in teeth. This layer covers o ver the tiny holes in the teeth and reduces the pain of sensitive teeth. This is just one of the innovations that our sensodyne range is built on. Key Benefits: For daily sensitivity relief form sensitivity. Features: - Acts rapidly to create a mineral-like seal over the surface of the dentine and within the micro tubules. - Prevents stimulus from reaching the nerve. - Provides long lasting protection with twice daily brushing. - Cleans, freshens and protects against dental decay. Suitable for: People who have sensitive teeth. Available Size: Sensodyne Rapid Relief Toothpaste 100g