"Lotte Chum Churum Soju is a decent liquor made with alkaline water has brought a whirlwind of popularity among liquor lovers. Needless to say, water, which accounts for 80% of soju, is an important factor influencing the flavor and quality of soju products. Alkaline water, with particles that are small and rich in minerals, gives a unique smooth flavor going down. Lotte Chum Churum Soju original features a mellow and soft mouthfeel. The compatibility with Korean food and yakiniku is outstandin"