• Experience Xtra Freshness* with Colgate® Fresh Confidence Cool Menthol Fresh Anticavity toothpaste! • Its Xtra* Fresh gel formula is powered with a breakthrough cooling technology for an intense cooling and a super fresh experience! • For 10x longer lasting cooling# • Try out our other exciting flavors: Spicy Fresh, Peppermint Ice, and Bamboo Charcoal • *vs. previous formula • #cooling sensation vs regular flouride toothpaste, with regular use