• Experience Xtra Freshness with Colgate® Fresh Confidence Cool Menthol Fresh Anticavity toothpaste! • Its Xtra Fresh gel formula is powered with a breakthrough cooling technology for an intense cooling and a super fresh experience! • For 10x longer lasting cooling • Try out our other exciting flavors: Spicy Fresh, Peppermint Ice, and Bamboo Charcoal • vs. previous formula • cooling sensation vs regular flouride toothpaste, with regular use