• Prevent 8 TOP oral care problems before they start: Gum Concerns, Plaque, Tartar, Sensitivity, Enamel Erosion, Surface Stains, Breath Concerns, Cavities • 3X More Effective^ at Fighting A Key Root Cause of Oral Care Concerns • Powerful, Patented BioActive Stannous Fluoride Technology that proactively fights bacteria for up to 24 Hours*! • Colgate Total Charcoal Clean is specially formulated to have a firm, gritty gel made with Charcoal micro-particles - perfect for cleaning teeth and removing surface stains. • Try our other variants: Breath Health, Clean Mint, Sensitivity + Gum Health by reducing plaque vs. regular toothpaste in as early as 3 months with 2x daily use *with 2x daily brushing for 4 weeks