• Say Hello to Purple! Bidding farewell to yellow teeth? It's POSSIBLE WITH PURPLE! • Inspired by the Colour Theory Wheel, where Purple and Yellow sit on opposite ends, their unique interaction results in a neutral white shade. • Our innovative Optic White Purple TOOTHPASTE harnesses this concept to bring you a revolutionary ORAL CARE experience. • With 1 million Purple Brighteners in every tube, our formula instantly elevates the brilliance of your smile. Coupled with our exclusive Micro MineralTM technology, it ensures a lasting and radiant whitening effect. • This isn't any ordinary Purple Toothpaste. It's enamel-safe, with fluoride protection, and a new refreshing mint flavor. So it's perfect for your everyday oral health! Colgate Optic White Purple TOOTHPASTE – Experience the transformation. • Directions: Brush teeth thoroughly, preferably after each meal or at least two times a day, 2 minutes each time. Children 2 to 6 years old: Use a pea sized amount for supervised brushing to minimize swallowing. Use by children under 2 years should be upon the advice of a physician or dentist. In case of intake of fluoride from other sources, consult a dentist or doctor. Store at room temperature. Your next glow up from a toothpaste? It's POSSIBLE WITH PURPLE!