Say Hello to Purple! Bidding farewell to yellow teeth? It's POSSIBLE WITH PURPLE! Inspired by the Colour Theory Whee; where Purple and Yellow sit on opposite ends; their unique interaction results in a neutral white shade. Our innovative Optic White Purple Toothpaste harnesses this concept to bring you a revolutionary oral care experience. With 1 million Purple Brighteners in every tube; our formula instantly elevates the brilliance of your smile. Coupled with our exclusive Micro MineralTM technology; it ensures a lasting and radiant whitening effect. This isn't any ordinary Purple Toothpaste. It's enamel-safe; with fluoride protection and a new refreshing mint flavor. So it's perfect for your everyday oral health! Colgate Optic White Purple Toothpaste – Experience the transformation. Your next glow up from a toothpaste? It's POSSIBLE WITH PURPLE!