• 12-hour Superior + Antibacterial Protection with Colgate Total, the World's #1 Antibacterial Toothpaste. • Powerful Dual-Zinc & Arginine formula that proactively fights against bacteria for up to 12 hours! • It delivers 8 All-in-one benefits: Fights cavities, freshens breath, removes plaque, improves gum health, strengthen enamel, prevents tartar, relieves sensitivity, whitens teeth. • **Colgate Total Pro Breath Health is clinically proven to fight bad breath non-stop with its Odor Control Technology.** • Try out our other variants: Professional Whitening, Professional Clean, Charcoal Deep Clean vs. non-antibacterial toothpaste, after 4 weeks of continued use. (Disclaimer) *Based on Nielsen value share sub-brand data, as of MAT May 1, 2021 (Disclaimer) **By reducing surface tooth stains (Disclaimer)**with regular twice daily brushing