Promote Paper Packaging made with paper of recycled content. The paper used in this packaging is made with >75% post consumer recycled waste paper. The product fits the demand of environmental protection and 100% can be recyled (including the cap).The new and improved Colgate Total ® tooth paste reduces bacteria on teeth, tongue, cheeks and gums for whole mouth health. It provides up to 12 hours of protection against bacteria^ which helps prevent cavities, plaque, gum problems, sensitivity, tartar, enamel, staining and bad breath. Colgate Total ® Pro Breath Health Toothpaste is clinically proven to fight bad breath continuously*. With its unique antibacterial formula and Odor Control technology, Colgate Total ® Pro Breath Health helps protect 100% of the surfaces of your mouth** against bad breath bacteria. Colgate Total® fights bacteria build-up for up to 12 hours and helps prevent: - Cavities - Plaque - Gum Problems - Sensitivity - Tartar - Enamel - Staining - Bad Breath ^ with 4-weeks continuous use *with regular use **teeth, tongue, cheeks and gums